This webinar was originally delivered in collaboration with our friends at Churn Zero. Please enjoy.
Webinar Description #
Does your CS team struggle to get your customers to take the actions necessary to drive adoption and achieve clear, measurable outcomes? Despite your CSM’s best efforts, do your customers ignore emails, skip meetings, neglect to complete action items, or otherwise sabotage their own success (and yours)?
In this session, you will learn how to move beyond narrowly looking at ideal customer profiles (ICPs) to instead focus on mapping and rewarding ideal customer behaviors (ICBs). You will learn practical and actionable steps for how you can define, map, and incentivize ideal customer behaviors and incorporate these into your customer programs.
You will learn #
- Why you need to move beyond ICP to instead focus on ideal customer behaviors that increase adoption and success
- How to incorporate IBCs into critical points in your customer journey
- How to define and develop appropriate customer incentives and reward customers for demonstrating ideal customer behaviors
Meet Your Presenter #
Jason C. Whitehead, Co-Founder Success Chain
Jason is a passionate thought leader in the field of customer success and software user adoption. His 25+ years of experience leading technology implementation and adoption programs has given him the expertise to help organizations overcome the largest challenge they face – getting people to use technology to deliver results.
Jason is a frequent speaker at customer success conferences in the US and Europe. He is the co-host of a popular podcast, “The Jasons Take On…” that advocates for bold customer success programs.