The Customer Catalyst

The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth. 

Description

A Fantastic Book with Tremendous Insights for All Business Leaders

This book helps companies put the customer at the heart of their business and catalyze genuine sustainable growth. Chris and Daniel are both experienced customer experience professionals working across a range of industries with some great companies.

In their book they’ve created a framework for the c-change to help CEOs drive change in response to the customer economy.

Listen to the author’s when they joined The Jasons Take On…