Old School SaaS Sales: Focus on the Product My how quickly things have changed. It seems like only yesterday, SaaS vendors were worried that getting…
If you are a software vendor, consider this: What would it look like if you approached each sale like you were trying to raise investment…
When customer success (CS) first came into the mainstream, many vendors focused firmly on their product. They were very focused on specific features and functions.…
If you are like many customer success managers, you are probably extremely focused on the question: “Will our customers be successful with OUR software?” You…
For years, long before the invention of SaaS, software vendors could make tons of sales by selling customers on the idea that software would solve…
I recently watched this great video from Sustainable Human that tells the story about how reintroducing just 14 wolves to Yellowstone National Park in 1995…
The most amazing thing happened after the recent World Cup game. The Japanese spectators all cleaned up after themselves in the stadium. Many of them…
Most organizations are surprised by how difficult it is to get people to adopt new technology. The worst mistake people make The biggest mistake many…
It is widely known that most software investments fail to deliver the expected business results and Return on Investment (ROI). Here are often-skipped, specific actions…
For SaaS vendors and SaaS customers… People are confronted by questions all the time, some as simple as “what came first, the chicken or the…
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